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Communications, Fundraising, Web Content, Public Relations & Email Campaign Portfolio

I have more than 15 years’ experience in Communications, Public Relations, Web Content and Website creation, Copy Editing and Project Management.

As Marketing Coordinator for Flip.to, I wrote a press release a week on Flip.to's success at hotels around the world (resulting in 3-5 unsolicited sales inquiries per release). I also developed a marketing plan and budget for 2015, coordinated all press and booth preparation for the World Travel Market Conference in London, November 2014, and researched other marketing opportunities worldwide.

Previously I worked for the YMCA of Central Florida as the Financial Development Communications Specialist at the YMCA of Central Florida — the 9th largest YMCA in the U.S. I coordinated and executed communications and fundraising efforts for financial development programs, including Annual Support Campaign materials and scholarship storytelling; email fundraising campaigns; thank you letters and emails; newsletters and internal communications.

I have also been a one-person Public Relations Department for both The Florida United Methodist Children’s Home (where I increased online giving 60% in one year) and Camp Boggy Creek (where I created a 10-day email campaign which successfully received a $10,000 matching grant, and wrote the winning nomination for the Association of Fundraising Professionals Central Florida Chapter’s 2012 Philanthropist of the Year Award).

I have written newsletters, fundraising appeals, all social media, email campaigns, press releases, magazine ads, brochures, entire websites, website updates and much more. I work well with designers and printers, and had local media cover special events and human interest stories.

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Dunstan Web Design

Dunstan Web Design was my freelance web design company from 2003-2007, where I produced, wrote educational web content, and hand coded websites for independent film producers for PBS.org, as well as for businesses, organizations and musicians. For two years prior, I worked with a partner as Sonnett Dunstan Media Group.

In my years at PBS Interactive, I edited and helped launch over 100 companion websites for PBS programs, and was Executive Producer for several major sites, including Ken Burns' JAZZ.

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